Content Excellence Manager jobs in The Coca-Cola Company
Job Posting End Date:
Mart 15, 2020
Job Description Summary:
The Content Manager develops Core Creative Ideas and translates them into creative content for all relevant mediums (digital, outdoor, shopper, TV etc.) to build brand love and brand value.
Function Related Activities/Key Responsibilities:
- Lead the strategic development of (core) brand ideas turned into relevant content across multiple consumer connections, media channels and devices
- Own the creative process through close collaboration with other IMC functions: from the Business Brief to the Communications Brief to Development of Liquid Ideas (Core Creative Ideas) to Specialist’s Brief to Content Production and Content Implementation
- Co-author the briefs for content development in any given channel
- Work in close collaboration with MENA Brand Marketing teams, Global Content Excellence and other relevant stakeholders following the PMO and steer through Marketing/IMC Factory process and RAPID
- Drive thought leadership, build capabilities and establish a strong Content Community
- Contribute to thought-leadership and understanding of consumer and creative trends through best practice-sharing (importing and exporting of great ideas) in order to accelerate our ability to connect with consumers and resulting in more effective and better quality content and content delivery
- Support the digital transformation of our business
- Leading, challenging and coaching of Creative Agencies, Digital Agencies and Production Partners across MENA for better synergies and productivity.
- Identify and scale best-in-class agency management routines
- Delivers results – Lead role in communication development process
- Balances immediate and long-term priorities – ensuring timely delivery of IMC material and any timing changes fully communicated and aligned with key stakeholders
- Develops and inspires others – Lead role in keep team fully aligned and on the same page
- Good understanding of Communication development process. Manages agencies to deliver high-standard work that meet business requirements, while ensuring creative integrity and team motivation.
- Extremely Strong organization skills – highly responsive and communicative.
Our Growth Culture:
One of the reasons our company continues to thrive after 130+ years is having a company culture that supports and rewards behaviors that lead to growth. Our “Growth Behaviors,” as we call them, are ways of being and working that help to make us successful. Think about how you can bring this to life in your next role at Coca-Cola.
Keep seeking, never settle. Staying curious about what is outside, and two steps ahead inspires us to challenge the status quo. Having the courage to look and leap is the way we grow. Because asking “what if?” pushes us to the next level as people and as a company.
Make it happen. True empowerment is the result of taking responsibility. This means giving yourself permission to see it, say it and do it, and owning the outcomes. Because we move forward faster when we all take action.
Version 1.0, 2.0, 3.0
Push for progress, not perfection. There are very few overnight successes. Greatness is borne of many little victories (and failures). Share v 1.0, test it, and make it better. Then create the next version. Because the moment we think something is perfect, it will be obsolete.
Include, value and trust each other. We are smart alone but together we are genius. This means being inclusive, giving the benefit of the doubt and being responsible for each other. Because, for our company to thrive for the next 100+ years, smart isn’t enough. We need genius.